Live Video Streaming

Live Stream Video for Attracting Audience

The barriers to entry for live-streaming have never been lower, and it’s easier than ever to broadcast a live event out to an engaged audience. But even though equipment is less expensive, and events can be live-streamed for a very reasonable cost, there are still many factors that need to be considered before embarking on such a project.

Live streaming includes the onsite video production, live encoding, transmission or distribution to the viewers, and the web development or player consideration so the user can view the stream. For each live streaming format and protocol you chose to encode – the viewers must have a compatible and capable device or player to view that stream.   Click for full story 

Selling Products with Facebook Ads

Facebook Provides a new “Buy Now” button

Facebook on Thursday confirmed it has begun testing the use of a “Buy” button in news feed ads and page posts. For now, Facebook is testing the Buy button with only a few small and medium-sized businesses in the U.S

“With this feature, people on desktop or mobile can click the “Buy” call-to-action button on ads and Page posts to purchase a product directly from a business, without leaving Facebook,” stated a company blog post today.

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The Fastest Growing Segment of Entrepreneurs

The women of the Baby Boomer generation, the youngest of whom are turning 50 this year, haven’t been the first group who come to mind when thinking about emerging entrepreneurs.

In fact, some marketers and investors make the mistake of believing that Women 50+ don’t want to work especially hard or are slightly out of sync with business trends. But here are the facts: at 50-65 years old, when many men are planning for retirement from full-time work and looking forward to taking on a less demanding vocation or spending time on a hobby, many women — often empty nesters – who have renewed energy for passions and interests are looking for something new to do in the business world.

Read the full story on Media Post Blog

Google Hangouts for Marketing

Google Hangouts for Marketing

Google hangout is a valuable media tool for bringing an audience together online and interacting.   It allows a brand to have face to face conversation with ideal customers and build audience.   In a recent article in the video marketers guide some valuable ideas are provided on how to use google hangouts to build your brand.

“Google+ are an incredibly useful tool for the video marketer as they let you have a conversation face-to-face with your viewers by broadcasting a live video feed to your YouTube channel. You can have viewers join your hangout and talk with you directly or by reading their comments in the live chat feed beneath the video on YouTube.

Hangouts on Air Uses for Brands 

  • Gather testimonials: bring customers in to share their positive experiences with your brand.
  • Launch a product: have the team in the hangout to share thoughts and media and fans.
  • Spotlight a VIP: Introduce your fans to someone they look up to and respect and give them an opportunity to interact with that person.
  • Go behind the scenes: Give fans a live, inside look at what happens behind your videos while they’re being made. We did this ourselves yesterday to give you a glimpse of how Tim produces the Creator’s Tip videos:

13 SOCIAL MEDIA INFOGRAPHICS EVERY MARKETER NEEDS TO SEE

Gain insight & learn the best audience engagement practices through these 13 best visual representations
Infographics seem to be everywhere.  These tools, which function as a clear and quick way to illustrate data or information, are beneficial to every marketer, and certainly to a creative arts marketer. We compiled the 13 most effective, informative, and fun infographics to give you tips and the strategies you’ll need to market the arts and engage audiences.

In our newest e-book, 13 Social Media Infographics That Every Marketer Needs to See, you will:

  • Travel through time to learn the history of marketing channels
  • See visual representations of complex data on the instant effect of social media
  •  Follow alongside the journey of your tweet
  • Learn how you can structure and maintain your website through the concept of “donut marketing.” YUM!

Read the full article at: