Selling Products with Facebook Ads

Facebook Provides a new “Buy Now” button

Facebook on Thursday confirmed it has begun testing the use of a “Buy” button in news feed ads and page posts. For now, Facebook is testing the Buy button with only a few small and medium-sized businesses in the U.S

“With this feature, people on desktop or mobile can click the “Buy” call-to-action button on ads and Page posts to purchase a product directly from a business, without leaving Facebook,” stated a company blog post today.

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