The Fastest Growing Segment of Entrepreneurs

The women of the Baby Boomer generation, the youngest of whom are turning 50 this year, haven’t been the first group who come to mind when thinking about emerging entrepreneurs.

In fact, some marketers and investors make the mistake of believing that Women 50+ don’t want to work especially hard or are slightly out of sync with business trends. But here are the facts: at 50-65 years old, when many men are planning for retirement from full-time work and looking forward to taking on a less demanding vocation or spending time on a hobby, many women — often empty nesters – who have renewed energy for passions and interests are looking for something new to do in the business world.

Read the full story on Media Post Blog

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